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Background

Define an effective web, app & ad strategy that optimizes your development and marketing costs.

Many digital projects fail because of a misunderstanding of business models or markets, or a poor assessment of goals.

As a consulting partner, we bring value to all stages of project management and begin by creating a digital product development strategy. We help you identify the right objectives. Together, we develop a project requirements document that will bring out the highest return on investment. To do this, we have developed co-creation workshops.

These workshops allow you to construct a complete plan for your digital project , from the identification of your needs to the construction of the look and feel of your future website, mobile app, or ad funnel. You know your project and we know how to turn it into a powerful solution through the implementation of good development and marketing strategies.

We know that a well-established digital strategy means better anticipated development and, therefore, more agility. That’s why each development need identified is validated by our team of experts to carry out your digital engineering project in time and identify risks and unknowns, and thus optimize your development cost. Having a solid development strategy is the first step when it comes time to develop custom websites and mobile applications with experts like our team.

What is needed for your digital project?

A Product Strategy

We make sure that your web, app, and digital ad strategy is aligned with the original goals of your business plan to deliver real value.

A Detailed Brief

We retranscribe the content of the workshop in a clear, complete and accurate project requirements document to ensure that the specifications remain our guideline for the entire development of your project.

A Precise Calendar

The workshop is an opportunity for our team to understand the workload associated with your project and, thus, to set up a plan which optimizes the development time and your app development cost.

An Involved Team

Our experts share and work with you to understand your project. A fully involved and passionate team leads to a successful project.

Define a solid digital product & marketing strategy

Websites, apps, and digital ads have become essential assets for businesses across the world. From start-ups to large organizations, digital platforms connect with customers. However, a poorly built website or ineffective ad campaign can be a costly mistake with little ROI. A robust digital strategy is required to ensure that your platforms run smoothly and convert visitors.

Companies need to brainstorm with developers and marketers to discuss their product strategy. This is always done prior to beginning the engineering process. At Nexelix Tech, we provide years of expertise in developing successful digital product and digital ad strategies.

Below are a few simple steps to get the most out of your custom digital strategy and stages of development.

Research and analysis

This step requires compiling crucial information about your brand, competitor, and market. Before developers can start coding, performing thorough market research beforehand will reduce risks later. The research will help you make informed decisions about features that your app will need and what problems your app could solve for your audience.

Defining project scope and functionalities

Setting goals, timelines, functionalities, and estimated costs are important factors before moving on to the design stage. When collaborating with the team at Nexelix Tech, we ensure that benchmarks and guidelines are reasonable, and we adjust as necessary. Defining project scopes and functionalities can optimize costs in the long run.

Designing an early product wireframe

To create brand engagement, your product’s user interface needs to be determined. Whereas during the design process, UX and UI specialists can design a sharp user interface prototype, at this early stage, the design is quite simple. This simple framework allows clients and developers to lay out the design blueprint before any type of building occurs.

Selecting software & marketing tools

Working with experienced developers can make all the difference when creating a digital engineering strategy. Experienced developers can anticipate problems and take steps to avoid them by changing strategy. Software platforms can be complex, so we want you to feel reassured that your dev team is working for you. We establish early on the proper tools, technologies, and framework that will be used for the development of your custom digital solution.

Maintenance and support

After your app has been created, you will still need to factor in other services than development services, such as maintenance and support. Once applications go live, they sometimes encounter bugs that need to be fixed or software that needs updates and new features. Your dedicated developer’s job will be to ensure that all these modifications and issues are fixed as quickly as possible.

Optimization and data collection in your platforms

User data will be available when your platforms are live. You will gain access to various analytics about your target users and their habits when engaging with your website or app. Accessing these metrics is crucial for your marketing and for your business decisions. When developing with Nexelix, we provide you access to a dashboard and databases that allow you to sort and extract the data you want, when you want, with the data security protocol required against potential security threats.

We co-created their digital solutions

Nexelix's experts have been able to guide us in our digital and marketing strategy, taking into account all factors, to ensure the best user experience for our customers. During the workshop, everyone was able to integrate their skills for the benefit of the project, which allowed us to push the project further.
The working day with the Nexelix team was extremely stimulating. It allowed a great freedom in the creation of ideas, extracting the expertise of each one and juggling with the methods of brainstorming. This demonstrated once again that collective intelligence always generates more results than individual expertise.

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